Monaco - The Fashion Capital of the French Riviera

The first Web3 fashion and design digital marketplace Porterium based in the Principality of Monaco. Despite its small size of only 2.5 square kilometers, Monaco is the global fashion trendsetter. On the modern fashion avenue in the heart of Monte-Carlo where the famous brands like Chanel, Dior, Fendi and Gucci have their boutiques, fans of luxurious shopping can find their heaven. In addition to the latest collections and special capsules, unique jewelry and real masterpieces from Bulgari, Cartier, Harry Winston and Chaumet are presented here.

The title of the fashion capital of the South Coast the Principality acquired decades ago when the famous Hollywood actress Grace Kelly became the first lady of Monaco and a world fashion icon. An incredible wedding dress with a kilometer-long veil, precious brooches and a unique engagement ring with red rubies and diamonds. Grace's images will forever remain in the history of world fashion.

Monaco has become associated with chic and luxury. After the Cannes Film Festival the stars come to the Principality to visit the best restaurants, boutiques and walk the red carpet under the flash of cameras. Every year Monaco hosts the Red Cross Ball, the Monte-Carlo Rose Ball and the Ocean Gala, which attracts world-class celebrities.

The Principality of Monaco has often been the setting for fashion photo shoots. Over the years, top glossy photographers like Helmut Newton have created their famous works here. He was inspired by the Monte-Carlo ballet, the royal family of Monaco and the unique landscape of the Mediterranean coast.

This paradise on the French Riviera became Karl Lagerfeld's favorite spot. The famous couturier often spent time at the villa near Monte-Carlo Beach. Because of the close connection between the Principality and the haute couture house, Chanel several times held shows of cruise collections in the prestigious beach club.

Monaco has its own fashion week. Twice a year designers from the Principality show their exclusive collections here. Even members of the Royal family made a name in the world of high fashion. Charlotte Casiraghi became a Chanel Ambassador, Pauline Ducruet promotes sustainable fashion in her Alter collections. Responsible consumption and contemporary eco-friendly fabrics became the brand's philosophy.